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Creative Direction
The idea and the look behind everything we make: what the work says, how it feels and why people stop for it. Based in Sydney, working across Australia.
How we do it
- 01
Listen
We dig into the brand, the product, the audience and what the competition is doing, so the idea has a reason to exist.
- 02
Treatment
A deck with the concept, references, moodboards and a rough script, so everyone sees the same picture.
- 03
Build the team
Casting, styling, locations and crew chosen to fit the idea, not the other way around.
- 04
Direct
On set we hold the vision: performance, framing and pace, so the final work matches the treatment.